Under the Radar — Quiet influence. Untold stories.
Main Street
Mitchel Resnick / Learning researcher and Scratch project founder
Leaving Room for a First Idea
Mitchel Resnick’s work makes a quiet argument about technology: its value includes what it helps other people imagine.
Read Mitchel’s story
Massimo Banzi / Arduino co-founder and educator
Making a First Attempt Possible
Massimo Banzi’s work with Arduino offers a different measure of technological influence: how many people feel able to begin.
Read Massimo’s story
Limor Fried / Founder and engineer, Adafruit
The Business That Shows Its Work
Limor Fried turned requests for electronics kits into Adafruit. The enduring idea is that helping customers understand a product can be part of what makes it valuable.
Read Limor’s story
Yvon Chouinard / Patagonia Founder
The Business He Was Willing to Change
Before Patagonia’s unusual ownership structure came a climber’s harder discovery: a successful product could damage the place that made it useful.
Read Yvon’s story
Derek Sivers / Founder of CD Baby
The Freedom He Kept
Derek Sivers built CD Baby, arranged a $22 million exit through a charitable trust, and turned his attention to a harder question: what should a good day contain?
Read Derek’s story
Dawn Kelly / Founder & CEO, The Nourish Spot
A Second Act, Close to Home
After a corporate career ended, Dawn Kelly built a food business with her children—and made room for the next generation in Queens.
Read Dawn’s story
Erin French / Founder & chef, The Lost Kitchen
A Life Built Around the Table
Erin French turned a small Maine dining room into a wider world of food, books and hospitality—without losing the place that gave it meaning.
Read Erin’s story
Mignon François / Founder & CEO, The Cupcake Collection
The House That Became a Bakery
Mignon François built The Cupcake Collection inside her family’s Nashville home. Its story now stretches across generations, neighborhood relationships, and the practical demands of keeping a small business growing.
Read Mignon’s story
Marcus Harvey / Founder & CEO, Portland Gear
A Business Called Home
Marcus Harvey built Portland Gear around belonging. Growing it has meant learning how to keep ownership—and a life outside the brand.
Read Marcus’s story
Jing Gao / Founder & CEO, Fly By Jing
Coming home to Jing.
Jing Gao built Fly By Jing around the flavors of Chengdu. Along the way, she reclaimed her name—and found a new rhythm in motherhood.
Read Jing’s storySana Javeri Kadri / Founder & CEO, Diaspora Co.
A place at the table.
For Diaspora Co.’s founder, a spice business begins with the pleasures of home—and reaches back to the people who grow what goes into it.
Read Sana’s story
Kristen Pumphrey / Founder & creative director, P.F. Candle Co.
Room to make things.
Kristen Pumphrey built a candle company around a California sensibility. Keeping a creative life of her own has become part of the work.
Read Kristen’s story
Alex Matisse / Founder & CEO, East Fork
The life around the clay.
Alex Matisse came to North Carolina for an education and stayed for a way of life. East Fork has made that choice into a business with obligations to its neighbors.
Read Alex’s story
Darina Garland / Cofounder & co-CEO, Ooni
A bigger table.
For Ooni cofounder Darina Garland, a backyard cooking experiment became a global business. The human pleasures around it still help explain the ambition.
Read Darina’s story
Becky Okell & Huw Thomas / Cofounders, Paynter Jacket Co.
Made for the life they want.
Becky Okell and Huw Thomas built Paynter around a shared idea of enough: a small company, carefully made jackets, and time to care about what comes next.
Read Becky and Huw’s story
Jeff Sheldon / Founder & designer, Ugmonk
Jeff Sheldon Built a Business Around a Better Working Day.
The Ugmonk founder’s world runs on paper cards, careful design and the freedom to stay small. His most useful creation may be a clearer sense of what deserves his attention.
Read Jeff’s story
Trinity Mouzon Wofford / Cofounder, Golde
Making room for lunch.
Golde cofounder Trinity Mouzon Wofford is building a life around a colorful old house, family meals and work that leaves room to enjoy them.
Read Trinity’s story
Becca Millstein / Cofounder & CEO, Fishwife
Somewhere to run.
Fishwife’s Becca Millstein turned a pantry staple into a colorful business. Beyond the tins: long runs, food-world friendships and a life still connected to music.
Read Becca’s story
Nathan Barry / Founder & CEO, Kit
Nathan Barry’s Idea of Rich Includes a Workshop and a Ghost Town
The Kit founder built a substantial software business. His own accounts reveal how its rewards reach into family life, flying and the things he makes by hand.
Read Nathan’s story
New feature / Michelle Cordeiro Grant
She built an $11 million lingerie business—and landed an $85 million deal
From New York lingerie to energy drinks, Michelle Cordeiro Grant turns everyday routines into businesses. Inside the sales, the exit and the next act.
Read the featureThe founder’s world / Dylan Lauren
The quieter side of a candy-coloured life
Behind the confectionery spectacle: white rooms, blue accents, rabbit collections and a suitcase that always has room for sweets.
Read the feature
Joel Gascoigne / Cofounder & CEO, Buffer
A life he doesn’t have to postpone
A public salary, a family move to Chicago and a company built to last: Joel Gascoigne’s success makes room for the life around it.
Read Joel’s story
Design & the everyday / Margherita Missoni
A life measured in places
Venice walks, a comfortable wardrobe and the freedom to shape a day: the personal world behind a famous Italian name.
Read the featureA note from the magazine
Behind every business,
a person.
What people build. What they value. How they live. Our lens takes in independent entrepreneurs alongside established founders, and the lives beyond their balance sheets.
Our point of viewWall Street
Sarah Dusek / Cofounder & managing partner, Enygma Ventures
A Wider Horizon
After building Under Canvas with her husband, Sarah Dusek turned toward women-led businesses in Africa. Her next chapter keeps investment, family and wild places close together.
Read Sarah’s story
Anirudh Damani / Managing partner, Artha Venture Partners
Beyond the Family Name
Anirudh Damani’s route into venture capital ran through Texas doorsteps and a family investment business in Mumbai. At Artha, backing the next generation has become his own way forward.
Read Anirudh’s story
Peter Huff / Founder & managing member, Blue Sage Capital
Keeping His Stride
Peter Huff’s path runs from collegiate track to an Austin investment firm backing everyday businesses. Behind the larger funds is a career built over decades—and a life beyond the deal.
Read Peter’s story
Dan Teran / Cofounder & managing partner, Gutter Capital
Still in the Room
After building Managed by Q and selling it to WeWork, Dan Teran moved into venture capital. At Gutter Capital, his next chapter keeps him close to the work—and the people doing it.
Read Dan’s story
Aaron Dancel / Cofounder & managing partner, Atlantis Trident Equity Ventures
The Art of Opening Doors
From humble beginnings in the Philippines to New York’s equestrian circles, the entrepreneur is building an emerging private equity firm through fundraising, investor relationships, and hands-on work with businesses.
Read Aaron’s story
Nitin Rai / Founder & managing partner, Elevate Capital
A different kind of first check.
From India to a Canadian programming class to Oregon venture capital, Nitin Rai has kept making unexpected turns. Now he helps overlooked founders make their own.
Read Nitin’s story
Rita Robbins / Founder & managing partner, Affiliated Advisors
Room to grow.
A securities broker, a mentor and a lavender-farm owner: Rita Robbins has spent a career opening doors, then finding a little more room beyond them.
Read Rita’s story
Scott Tobe / Partner & chief business development officer, Signature Wealth
A wider world, a closer home.
For Pittsburgh securities broker Scott Tobe, travel, family and philanthropy keep bringing the meaning of money back to the people it can reach.
Read Scott’s story
Gina Luna / Managing partner, Genesis Park; founding partner, GP Capital Partners
Who will miss you?
Gina Luna’s life in Houston runs through family, civic work and a growing private-investment platform. Her way of deciding where to be begins with a remarkably personal question.
Read Gina’s story
Sam Rosati / Founder, Pursuant Capital
The business of staying close.
Sam Rosati wanted ownership without uprooting his family. From Tampa, he has built a life around small companies, hard lessons and helping the next buyer get started.
Read Sam’s story
Tim Ludwig / Cofounder & managing partner, Portrait Capital; founder, Ohana Capital
The freedom to stay.
Tim Ludwig’s investment career took shape around a young family and a decision to remain in San Diego. Today, patient ownership and a curiosity about other lives still guide the work.
Read Tim’s story
Trish Higgins / Cofounder & partner, Chenmark
A life built to last.
Family, fitness and the everyday work of ownership: Trish Higgins is building Chenmark around businesses—and a life—worth keeping.
Read Trish’s story
Brent Beshore / Founder & CEO, Permanent Equity
The life around the business.
In Columbia, Missouri, Brent Beshore measures a good life through family, faith, friendship and work designed to endure.
Read Brent’s story
Robin Haak / Founder & managing partner, Robin Capital
Robin Haak Took the Long Way Back to Venture.
A café in Bhutan, harvests in Burgundy and a deliberately small fund. The Berlin investor has built a career around getting close enough to people to be useful.
Read Robin’s story
Josh Bilmes / Managing partner, Oceans Equity
Josh Bilmes Is Building on Familiar Ground.
From family life in Coconut Grove to a partnership formed years before Oceans Equity, the private-equity investor’s next chapter starts with relationships already tested.
Read Josh’s story
Andrew Wilkinson / Cofounder & executive chair, Tiny
Andrew Wilkinson Bought the Rich Life. Then He Started Editing It.
The Tiny cofounder has tried the cars, watches and extra houses. His more revealing investments are in time, company and a life he actually wants to live.
Read Andrew’s story
Bob Elliott / Co-founder, CEO & CIO, Unlimited
Bob Elliott Wants to Bring Hedge Fund Strategies to a Wider Audience
The former Bridgewater investor is building a business around a question Wall Street doesn’t always welcome: how much should sophisticated investing cost?
Read Bob’s story
Orlando Bravo / Founder & managing partner
The next point.
Software buyouts made him a billionaire. Tennis, family life and a lasting commitment to Puerto Rico reveal the person behind the deals.
Read the feature
Michael ByungJu Kim / Cofounder & chairman, MBK Partners
A life between the lines.
The MBK Partners cofounder is also a novelist, book collector and cultural patron. His story runs from Seoul to New York—and through the responsibilities that accompany a private-equity fortune.
Read Michael Kim’s storyJeremy & Kailey Porter / Porterhaus Capital
Jeremy and Kailey Porter Are Building for the Long Run
The couple behind Porterhaus Capital bring real-estate experience, a salon founder’s perspective and a family vision to buying small businesses.
Read the Porters’ storyMatt Lowers / Cofounder, Seekye Capital
Matt Lowers Is Keeping His Next Chapter Close to Home
After building a screening business to more than $100 million in revenue, the Seekye Capital cofounder is investing in the services around him—and helping veterans put down roots.
Read Matt’s storyFrom our first issue
A life beyond
the expected.
An explorer’s story from our original collection of lifestyle features.
Explorer / David Mayer de Rothschild
An inheritance, and an appetite for outside
An archival portrait of the explorer’s world: early surf, restless travel and a preference for life beyond four walls.
Read the feature